Flickering Signifiers are ambient light sculptures concerned with the rhythmic nature of television light and how it is used to seduce and compel the viewer into a kind of hypnotic and passive inaction-while watching. Detection of movement has been at the core of our survival and ironically it creates an embalmed behavior which allows easy seduction by rapid flashing movement. Indeed, the edge of the retina of the human eye is mostly sensitive to movement.

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Premiere of Flickering Signifiers by Ken Rinaldo at the EGG GALLERY, Chicago, Illinois. Glass and electronic installation dealing with the seductive nature of television light.

These works demphasize the images by which media producers effect our behavior and focus on rapid-fire cuts, frenetic dark/light patterning and sequences of rhythmic- complementary colors which seduce the eye. These works reference Marshall Mcluhans’s notion that the medium is the message. It is not what we see, but how we see that determines the power of the medium. Here one element of the medium is removed and distilled from its “content” to point to the medium’s ability to manipulate the body and its perceptual systems.

The works are a formal synthesis of the human eye and retina but incorporate rewired color televisions. The eyeballs are replaced by the TV tube and the TV’s glow is projected onto parabolic lenses- emblematic of the retina. This accentuates the TV glow, while removing the TV images. The eyeball form itself is outside the loop of seeing and is meant to imply that perception occurs but real seeing does not.

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Premiere of Flickering Signifiers by Ken Rinaldo at the EGG GALLERY, Chicago, Illinois. Glass and electronic installation dealing with the seductive nature of television light.

Paul Virilio’s notion that the medium is designed to infect rather than inform, seems apropos here, as the medium joins with vestiges of our perceptual being and allows the commercial system to propel itself deeply into our consciousness.

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Premiere of Flickering Signifiers by Ken Rinaldo at the EGG GALLERY, Chicago, Illinois. Glass and electronic installation dealing with the seductive nature of television light.

Five of these TV works surround and illuminate 100’s of colorful toys and consumer products hanging from the ceiling with a knives, forks and spoons attached and serve to underline TV watching as fundamentally tied to the consumer consumption and waist cycles of our addictive culture.

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Premiere of Flickering Signifiers by Ken Rinaldo at the EGG GALLERY, Chicago, Illinois. Glass and electronic installation dealing with the seductive nature of television light.

EGG GALLERY Chicago, Illinois

Premiere of Flickering Signifiers glass and electronic installation dealing with the seductive nature of television light.

HOPKINS HALL GALLERY, OHIO STATE, Columbus, Ohio. Nov. 1999
New Works Faculty Exhibition. Displayed Flickering Signifiers.