Signs are a channel controlled and arbitrated by city managers, who use their jurisdiction as appointed representatives, to place fundamental signage for the public good. They carry the weight of authority through supporting the car and transportation industry, and therefore humans feel obligated to obey them.

As we are told “driving is a privilege, not a right”.

Breaking the rules of not following signs can lead one to receive costly police tickets and jail term, and maybe even death.

But what are the signs we are not seeing?

Are there signs in particular contexts, that serve the public good about dangers not apparent? These are signs that warn of less visible present and future dangers.

When one is driving, it contributes to global warming through the output of CO2. While scientists are sure that C02 leads to global warming and increased hurricanes, the signs below makes that more clear with graphics to illustrate the dangers.

GLOBAL WARMING AHEAD. by Ken Rinaldo

 

While we see signs along roads, they are also prominent in churches and at stores, and all have distinct design characteristics that give them a kind of authority, especially within urban zoning laws.

Signs are part of Information and knowledge management, in line with an epistemology that equates knowledge and the right to post a sign with that authority. We are aware of these dangers, though at other times we are not.

This has become especially apparent with the use of surveillance technologies and how they return poor results that impact people of diversity and color.

Shouldn’t we have a sign that deals with warning the public of the dangers of algorithms in how they are used to identify and label individual races as more criminal or suspect?

WARNING RACIAL BIAS ALGORITHM AHEAD. By Ken Rinaldo

 

Commercial signage fills our cultural landscapes, also influencing long-held social beliefs while invoking and upholding that state-based authority.

Using fonts in pure white or iconic little red-headed, freckly smiling faces with pigtails beckons one into Wendy’s.

Perhaps other signs that have one consider the nature of eating meat or the pure act of eating and what a violent act that can be, can also help humans understand their roles in those acts? We may confront producing meat in factory farms and eating at such restaurants, through the smart placement of these signs.

EATING IS AN INHERENTLY VIOLENT ACT. By Ken Rinaldo

Fonts and color are essential to communicate things like a global warning, danger, or demarcating direction. Color permits the signs to stand out from their background and be more effective with the light reflected off of cars or bike headlamps, further giving them a kind of illuminated power for high-contrast and high legibility.

In this sign series, I use an alternative model that democratizes the production and exchange of information, with warnings to the public for the public good. They take a medium controlled by city officials and use that to question and subvert the use of signs, into one that supports education and our urban communities This enables knowledge sharing and direct participation.

GLOBAL WARMING AHEAD. by Ken Rinaldo

 

My goal with these artworks is to expose a policy, examine authority, and establish accessible technological opportunities that allow knowledge dissemination for the common good, from the perspective of the individual. This helps inform ways and approaches to enable the social and community appropriation of knowledge and communication technologies for local information, production, discussion, and exchange.

When you enter a church, for example, that conjures the figure of MOTHER MARY and appeals to guilt to obey GOD, are you questioning, if what you are being told is an Immaculate Misdirection?

 

IMMACULATE MISDIRECTION. By Ken Rinaldo

 

Churches have used the power of signs and iconic symbols most successfully. The spectacular architectures of ancient churches and stained glass windows with streaming light rays and Jesus nailed to a cross to atone for our sins, all speak volumes about signs.

Could signs and symbols be used in and on the exterior of churches to help the flock question more about the nature of these “truths”?

IMMACULATE MISDIRECTION. By Ken Rinaldo

We can also place signs in gallery contexts, and they can speak with the same authority that we are used to seeing on roadsides. Re-contextualizing these into the gallery environment is also fun as they seem to carry the same authority of speaking words with the power of color, icons, and tightly reflective materials.

You Are as Much Bacterial as Human Cells. Are you an individual? By Ken Rinaldo

We can also mix signs with other roadside paraphernalia. Warning cones also represent ways to speak strong colorful messages. By combining with things like dust mops (suggestive of bacteria) or actual human hair with the two signs below, they create new associations.

You Are as Much Bacterial as Human Cells. Are you an individual? By Ken Rinaldo

 

GLOBAL WARMING AHEAD. By ken Rinaldo

 

WARNING RACIAL BIAS ALGORITHM AHEAD. By Ken Rinaldo

 

WARNING RACIAL BIAS ALGORITHM AHEAD. By Ken Rinaldo

 

McDonald’s is perhaps the most careful with using signs and symbols to sell their products. This makes them particularly effective at selling their products, though again have we questioned the impact on our individual bodies and the collective global body?

A good deal of consumers of beef, may not be aware of the extent of global warming and degradation and killing of the rainforests by just eating that burger and fries.

EATING IS AN INHERENTLY VIOLENT ACT. By Ken Rinaldo

 

GLOBAL WARMING AHEAD. By ken Rinaldo

 

IMMACULATE MISDIRECTION. By Ken Rinaldo

 

 

All signs are 12 x 18 inches mounted on aluminum, with weather-resistant reflective vinyl.

 

 

 

 

All signs are 12 x 18 inches mounted on aluminum, with weather-resistant reflective vinyl.

Mounting holes are drilled into aluminum, though does not perforate the vinyl until you choose to hang them, with hardware supplied with each order.

Signs are available for $110. each, or two for $100. each or three at $90 each, as part of this unlimited edition. Shipping will be calculated and varies based on your location.

Shipping to CA is about $20. from Ohio. In order to calculate your shipping costs please send me your address to kenrinaldoATgmail.com

Hardware is available to hang signs at $2:50 for two.

 

They are available in larger sizes and ask for a quote if interested.

 

Obey all local laws in posting your own signs, please!

 

Concept, words, location photos, and signs Layouts by Ken Rinaldo

Illustrator and photoshop production: Trademark Gunderson

Produced and posted in Columbus Ohio in 2020